John La Valle: One of the World's most respected corporate consultants and trainers, and the co-author of ‘Persuasion Engineering®’ with Richard Bandler.
John attended his first Practitioner program in the early 80's and quickly applied NLP to business. He gets results—no fluff, no theories—just change. His clients reduce costs and increase profits.
With experience in Sales, Manufacturing, HR, Customer Service, Training & Organizational Development, John brings real-world credibility to change work.
As President of The Society of NLP™ for Richard Bandler, he oversees trainers and institutes worldwide, maintaining standards and preserving the field's integrity.
Since the late 1980s, John has worked with Richard Bandler to develop Design Human Engineering®, Neuro-Hypnotic Repatterning®, and Persuasion Engineering®.
Known for making complex problems simple, John helps people and organizations create high-performance outcomes.
With his wife Kathleen, he calls this work Pure NLP® because their mission is to keep the technology pure and simple and easy to use by anyone, and to keep "linguistics" alive!